Get marketing insights, updates, and more delivered to your inbox. Sign up for our email newsletter today!
Engaging with consumers takes time and effort that many brands feel they don’t have the capacity for, but the sacrifice is worth it. How can your brand implement consumer engagement strategies that build meaningful relationships, boost loyalty, and drive sales?
Read MoreWithin generational marketing, customers are segmented and targeted according to the generation they belong to. Each generation carries its own beliefs, preferences, and shared experiences, influencing how they think and act. These generational factors play a significant role in who they are as consumers.
Read MoreMarketers need data to provide personalized experiences but shouldn’t do so without consumers’ explicit knowledge and consent. What data protection and consumer privacy laws do brands need to know about?
Read MoreAs e-commerce progresses, consumers have a greater desire to engage with personalized, entertaining, and convenient shopping experiences. A shoppable video is a marketing tool that creatively displays products in an interactive way.
Read MoreStudies show that Gen Z prefers to support agile, cost-effective, and community-oriented brands that are conscious of social issues. How should brands adapt their marketing strategies to suit the preferences and behaviors of Gen Z?
Read MoreConsumers are always looking for ways to build deeper relationships and more personalized experiences with their favorite brands. Marketers can do this by leveraging artificial intelligence to boost sales, drive loyalty, and enhance consumer journeys.
Read MoreIn this digital age, consumers’ value of personalization has skyrocketed, but so has their desire to protect their privacy. Ultimately, respecting consumers’ privacy comes down to capturing zero and first-party data that follow current privacy regulations.
Read MoreConsumer relationship building relies on our desire to connect with other people who share the same needs, interests, and motivations. Marketers can take advantage of this by creating a dedicated brand community of loyal shoppers and brand advocates.
Read MoreIf companies want to build strong customer relationships and turn first-time shoppers into loyal advocates, they need to focus on fostering trust through the fair and ethical use of consumer information.
Read MoreSocial commerce makes online shopping more accessible than ever. Brands can leverage features like shoppable posts and livestream shopping to engage consumers from discovery to purchase, building stronger relationships and better experiences.
Read MoreCompanies are turning towards virtual and augmented reality to meet growing consumer demand for immersive brand experiences. Some are expanding into the metaverse, a series of virtual worlds with endless possibilities for awareness, sales, and engagement.
Read MoreBrands are turning to gamification marketing to create data-driven personalized experiences for their customers. Gamification provides objectives, incentives, and rewards that leads to stronger user engagement and customer loyalty.
Read More
