The Coca-Cola Company is an American multinational beverage corporation whose brands in soft drinks, healthy beverages, and energy drinks are sold worldwide. Some of their products include Coca-Cola, Sprite, Powerade, Dasani, Minute Maid, and Glaceau Smartwater.

Reyes Coca-Cola Bottling LLC partnered with 3 tier logic to launch their regional ‘Buy $20, Get $5 Holiday Walmart’ gift with purchase promotion, exclusive to participating Coca-Cola products and Walmart retailers in Minnesota, Wisconsin, Illinois, Michigan, Indiana, Tennessee, Kentucky, California, and Nevada. This is the second holiday activation that Reyes Coca-Cola has activated with 3 tier logic and the third for the brand overall. 

Program Objectives

• Increase purchases and sales

• Boost brand engagement

• Drive brand loyalty

• Capture customer insights

Strategy

3 tier logic used PLATFORM³ to create a skinny microsite for Coca-Cola’s ‘$5 Holiday Walmart’ gift with purchase promotion, leveraging the following modules:

• Contests and Promotions

• Purchase Receipt Validation

• Gift Cards & Rewards

• Data Capture & Analytics

When consumers purchase $20 worth of qualifying Coca-Cola products in one transaction from Walmart, they are eligible to receive a $5 Walmart digital gift card. Through the Purchase Receipt Validation technology on PLATFORM³, customers can validate their purchase by registering and uploading a picture of their receipt to the promotion microsite. Once their purchase has been validated, customers receive an email with their $5 Walmart digital gift card and instructions on how to redeem it. 

With PLATFORM³, Reyes Coca-Cola was able to track the progress of their promotion in real-time and capture valuable consumer data. The Data Capture & Analytics module provides actionable insights into shoppers’ purchasing behavior throughout the duration of the promotion. Reyes Coca-Cola is able to use this data to make strategic decisions and shape future marketing strategies for continued sales, engagement, and customer loyalty.