There’s a lot to consider when creating an effective customer loyalty program that actually works. Make the most of your existing customers and turn them into brand advocates with loyalty programs that drive results.
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Build a solid strategic framework that allows you to generate great ideas, stay on brand, and move at the speed of the market. Brands need to be able to communicate the value they deliver in a clear, easy, and powerful way.
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Marketing campaigns that reward consumers for purchases are a great way to drive sales and establish loyalty - but these programs need to be promoted in a meaningful way in order to be successful, engaging and attracting consumers.
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From Starbucks to Sephora, many brands are offering loyalty programs to reward consumers with points for purchases, social shares, friend referrals, email sign-ups, and more to boost brand engagement and drive user retention.
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Running a successful promotion requires not only creativity, but dedication, patience, and discipline. Before you create your next marketing campaign, read on for a better understanding of why they sometimes fail.
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Building a community on social media is more than tweeting links to articles or sharing blog posts on Facebook. Brands need to engage with their audience by starting a conversation and telling effective company stories.
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